/* ENTERADS advertiser art direction. Loaded after the existing interaction styles. */
.advertiser-experience {
  --ad-ink: #161616;
  --ad-soft: #f5f5f5;
  --ad-pink: #bdbdbd;
  --ad-lime: #e9e9e9;
  --ad-rose: #4d4d4d;
  --ad-muted: #5c5c5c;
  --ad-rule: #cacaca;
  background: var(--ad-soft);
  color: var(--ad-ink);
}
.advertiser-experience :is(section, article, figure, li, div) { min-width: 0; }
.advertiser-experience :is(a, button) { -webkit-tap-highlight-color: #bdbdbd40; }
.advertiser-experience :is(a, button):focus-visible { outline: 3px solid #595959; outline-offset: 6px; }
.advertiser-experience :is(.ad-preview, .ad-meeting) :is(a, button):focus-visible { outline-color: var(--ad-lime); }
.advertiser-experience :is(h1, h2, h3, h4) { text-wrap: balance; }
.advertiser-experience h2 { font-size: clamp(38px, 4.7vw, 66px); line-height: 1.2; font-weight: 700; letter-spacing: -.065em; }
.advertiser-experience .ad-eyebrow { font-size: 11px; letter-spacing: .09em; font-weight: 600; }
.advertiser-experience .ad-lead { font-size: 17px; line-height: 1.85; color: var(--ad-muted); }
.advertiser-experience .button-dark { background: var(--ad-ink); color: var(--ad-soft); border: 1px solid var(--ad-ink); }
.advertiser-experience .button-dark > span { color: var(--ad-pink); }
.advertiser-experience .button { transition: background .2s, color .2s, box-shadow .2s, transform .2s; }
.advertiser-experience .button:hover { transform: translateY(-2px); box-shadow: 4px 4px 0 var(--ad-pink); }
.advertiser-experience .ad-secondary { font-size: 14px; min-height: 48px; gap: 25px; }
.advertiser-experience .ad-secondary > span, .advertiser-experience .ad-analysis-link > span { transition: transform .2s; }
.advertiser-experience :is(.ad-secondary, .ad-analysis-link):hover > span { transform: translate(2px, -2px); }

/* A small creative direction board explains the service before the full example. */
.advertiser-experience .ad-hero { padding-top: 40px; }
.advertiser-experience .ad-hero > .ad-eyebrow { padding-bottom: 22px; border-bottom: 1px solid var(--ad-rule); }
.advertiser-experience .ad-open { font-size: 11px; }
.advertiser-experience .ad-open::before { width: 7px; height: 7px; background: var(--ad-rose); }
.advertiser-experience .ad-hero-grid { grid-template-columns: 1.16fr 1fr; gap: clamp(40px, 4.7vw, 72px); align-items: center; margin-top: 55px; }
.advertiser-experience .ad-kicker { display: flex; gap: 10px; align-items: center; font-size: 15px; margin-bottom: 25px; }
.advertiser-experience .ad-kicker > span { font: 28px/1 Arial, sans-serif; }
.advertiser-experience .ad-hero h1 { font-size: clamp(52px, 5.8vw, 84px); font-weight: 750; line-height: 1.16; letter-spacing: -.075em; }
.advertiser-experience .ad-hero h1 em { position: relative; display: inline; background: none; isolation: isolate; }
.advertiser-experience .ad-hero h1 em::after { content: ''; position: absolute; z-index: -1; left: -.03em; right: -.05em; bottom: .06em; height: .24em; background: var(--ad-pink); transform: rotate(-2deg); }
.advertiser-experience .ad-hero .ad-lead { margin-top: 27px; max-width: 510px; font-size: 16px; }
.advertiser-experience .ad-actions { gap: 24px; margin-top: 30px; }
.advertiser-experience .ad-actions .button { min-height: 58px; padding: 17px 23px; font-size: 14px; gap: 37px; }
.advertiser-experience .ad-service-note { font-size: 12px; line-height: 1.85; margin-top: 23px; color: var(--ad-muted); }
.advertiser-experience .ad-analysis-link { display: inline-flex; gap: 18px; align-items: center; min-height: 44px; margin-top: 3px; font-size: 12px; text-decoration: underline; text-underline-offset: 5px; }
.advertiser-experience .ad-scene-board { width: 100%; margin: 0; padding: 0; align-self: center; }
.advertiser-experience .ad-visual-top { font-size: 9px; letter-spacing: .04em; gap: 10px; padding-bottom: 13px; border-bottom-color: var(--ad-ink); }
.advertiser-experience .ad-visual-top > span:first-child { font-size: 12px; letter-spacing: -.025em; }
.advertiser-experience .ad-scene-cards { position: relative; height: 577px; padding: 0; margin: 0; list-style: none; }
.advertiser-experience .ad-scene { position: absolute; padding: 23px 25px; border: 1px solid var(--ad-ink); box-shadow: 5px 6px 0 #16161616; transform: rotate(var(--scene-tilt)); }
.advertiser-experience .ad-scene-index { display: block; font: 600 10px/1.5 Arial, sans-serif; letter-spacing: .08em; }
.advertiser-experience .ad-scene strong { display: block; position: relative; font-size: 37px; font-weight: 700; line-height: 1.2; letter-spacing: -.06em; }
.advertiser-experience .ad-scene p { position: relative; font-size: 11px; line-height: 1.7; margin-top: 14px; letter-spacing: -.025em; }
.advertiser-experience .ad-scene-artist { --scene-tilt: -5deg; background: var(--ad-pink); left: 4%; top: 23px; width: 83%; height: 235px; z-index: 1; }
.advertiser-experience .ad-scene-artist strong { margin-top: 30px; }
.advertiser-experience .ad-scene-arrow { position: absolute; right: 21px; bottom: 16px; font: 47px/1 Arial, sans-serif; }
.advertiser-experience .ad-artist-symbol { display: flex; align-items: center; justify-content: center; position: absolute; top: 64px; right: 27px; width: 84px; height: 78px; gap: 7px; transform: rotate(12deg); }
.advertiser-experience .ad-artist-symbol i { width: 4px; height: 28%; background: var(--ad-ink); }
.advertiser-experience .ad-artist-symbol i:nth-child(2n) { height: 59%; }
.advertiser-experience .ad-artist-symbol i:nth-child(3n) { height: 88%; }
.advertiser-experience .ad-artist-symbol i:nth-child(4) { height: 100%; }
.advertiser-experience .ad-scene-story { --scene-tilt: 4deg; right: 0; top: 233px; width: 80%; height: 196px; z-index: 2; background: var(--ad-ink); color: var(--ad-soft); }
.advertiser-experience .ad-scene-story .ad-scene-index { color: var(--ad-pink); }
.advertiser-experience .ad-scene-story strong { margin-top: 24px; font-size: 30px; }
.advertiser-experience .ad-scene-story p { color: #d9d9d9; font-size: 10px; margin-top: 12px; }
.advertiser-experience .ad-scene-play { position: absolute; right: 23px; top: 25px; width: 37px; height: 37px; display: grid; place-items: center; border: 1px solid #ababab; border-radius: 50%; font: 25px/1 Arial, sans-serif; color: var(--ad-pink); }
.advertiser-experience .ad-scene-creator { --scene-tilt: -3deg; left: 4%; top: 408px; width: 86%; height: 155px; z-index: 3; background: var(--ad-soft); }
.advertiser-experience .ad-scene-creator strong { margin-top: 16px; font-size: 26px; }
.advertiser-experience .ad-scene-creator p { margin-top: 8px; font-size: 10px; }
.advertiser-experience .ad-creator-symbol { position: absolute; width: 67px; height: 63px; right: 28px; top: 45px; }
.advertiser-experience .ad-creator-symbol i { position: absolute; display: block; border: 1px solid var(--ad-ink); width: 46px; height: 46px; background: var(--ad-lime); border-radius: 50%; }
.advertiser-experience .ad-creator-symbol i:nth-child(2) { top: 15px; left: 20px; background: transparent; }
.advertiser-experience .ad-creator-symbol i:nth-child(3) { top: 22px; left: 1px; width: 23px; height: 23px; background: var(--ad-ink); }
.advertiser-experience .ad-scene-board figcaption { display: flex; flex-direction: column; gap: 5px; border-top: 1px solid var(--ad-ink); padding-top: 15px; font-size: 11px; line-height: 1.7; }
.advertiser-experience .ad-scene-board figcaption > span { font-size: 10px; color: var(--ad-muted); }
.advertiser-experience .ad-value-line { margin-top: 55px; padding-block: 27px; font-size: 13px; gap: 25px; border-color: var(--ad-ink); }
.advertiser-experience .ad-value-line span::before { content: '↗'; color: var(--ad-ink); font-size: 22px; }

/* The fixed examples remain clearly labelled, even after switching objectives. */
.advertiser-experience .ad-preview { padding: 110px 0 95px; color: var(--ad-soft); }
.advertiser-experience .ad-section-heading { align-items: end; gap: 40px; margin-bottom: 47px; }
.advertiser-experience .ad-section-heading .ad-eyebrow { margin-bottom: 25px; color: var(--ad-pink); }
.advertiser-experience .ad-section-heading > p { font-size: 15px; line-height: 1.9; max-width: 340px; color: #c7c7c7; }
.advertiser-experience .ad-preview-toolbar { margin-bottom: 26px; }
.advertiser-experience .ad-goals { gap: 8px; }
.advertiser-experience .ad-goals button { padding: 13px 25px; min-height: 49px; border: 1px solid #777777; border-radius: 0; font-size: 14px; color: var(--ad-soft); }
.advertiser-experience .ad-goals button[aria-pressed=true] { color: var(--ad-ink); background: var(--ad-pink); border-color: var(--ad-pink); box-shadow: inset 0 -3px 0 var(--ad-ink); }
.advertiser-experience .ad-goals button:hover { background: #ffffff12; border-color: var(--ad-soft); }
.advertiser-experience .ad-goals button[aria-pressed=true]:hover { background: #cdcdcd; border-color: #cdcdcd; }
.advertiser-experience .ad-example-label { display: flex; align-items: center; gap: 8px; font-size: 12px; border: 0; color: var(--ad-pink); }
.advertiser-experience .ad-example-label > span { font: 27px/1 Arial, sans-serif; }
.advertiser-experience .ad-demo { background: transparent; padding: 29px 0 0; border: 0; border-top: 1px solid #6b6b6b; }
.advertiser-experience .ad-demo-artist { font-size: 13px; }
.advertiser-experience .ad-demo-artist > span { font-size: 11px; color: #bebebe; }
.advertiser-experience .ad-demo-heading h3 { font-size: clamp(25px, 2.7vw, 37px); line-height: 1.4; font-weight: 600; margin-top: 13px; max-width: 780px; }
.advertiser-experience .ad-demo-purpose { border-color: #7a7a7a; color: #d4d4d4; padding: 8px 12px; font-size: 12px; }
.advertiser-experience .ad-demo-objective { font-size: 14px; margin-top: 20px; gap: 17px; }
.advertiser-experience .ad-demo-objective > span { color: #b4b4b4; font-size: 12px; }
.advertiser-experience .ad-story-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr) minmax(0, 1fr); gap: 15px; border: 0; margin-top: 31px; }
.advertiser-experience .ad-story-grid article,
.advertiser-experience .ad-story-grid article:first-child,
.advertiser-experience .ad-story-grid article:last-child { display: flex; flex-direction: column; align-items: stretch; padding: 25px 24px; border: 0; min-height: 465px; color: var(--ad-ink); }
.advertiser-experience .ad-story-grid .ad-source-card { background: var(--ad-soft); }
.advertiser-experience .ad-story-grid .ad-concept-card { background: var(--ad-pink); }
.advertiser-experience .ad-story-grid .ad-creator-card { background: var(--ad-lime); }
.advertiser-experience .ad-card-top { font-size: 9px; letter-spacing: .015em; min-height: 24px; }
.advertiser-experience :is(.ad-reference, .ad-example-chip) { font-size: 10px; color: #474747; }
.advertiser-experience .ad-source-art { height: 155px; flex: 0 0 auto; margin: 20px 0 23px; background: var(--ad-ink); }
.advertiser-experience .ad-source-art > span:last-child { top: 13px; left: 13px; font-size: 9px; color: var(--ad-pink); }
.advertiser-experience .ad-wave { height: 95px; gap: 9px; transition: transform .35s; }
.advertiser-experience .ad-wave i { width: 3px; background: var(--ad-pink); }
.advertiser-experience .ad-story-grid h4 { font-size: 22px; line-height: 1.4; font-weight: 650; letter-spacing: -.045em; }
.advertiser-experience .ad-source-card > p:not(.ad-card-foot) { font-size: 13px; color: #535353; line-height: 1.85; margin-top: 13px; }
.advertiser-experience .ad-card-foot,
.advertiser-experience .ad-source-card .ad-card-foot { font-size: 11px; line-height: 1.85; color: #535353; padding-top: 25px; }
.advertiser-experience .ad-concept-card .ad-card-top { font-size: 9px; }
.advertiser-experience .ad-concept-card .ad-card-top > span:last-child { transition: transform .3s; }
.advertiser-experience .ad-concept-intro { font-size: 12px; color: #4b4b4b; margin-top: 35px; }
.advertiser-experience .ad-concept-card h4 { font-size: clamp(28px, 2.7vw, 39px); margin-top: 14px; min-height: 105px; font-weight: 700; line-height: 1.3; }
.advertiser-experience .ad-concept-hook { font-size: 13px; color: #3d3d3d; line-height: 1.85; margin-top: 16px; }
.advertiser-experience .ad-concept-story { border-color: #898989; margin-top: 24px; padding-top: 18px; }
.advertiser-experience :is(.ad-concept-story, .ad-concept-destination) > span { font-size: 11px; color: #454545; }
.advertiser-experience .ad-concept-story p, .advertiser-experience .ad-concept-destination strong { font-size: 13px; line-height: 1.8; }
.advertiser-experience .ad-concept-destination { padding-top: 23px; }
.advertiser-experience .ad-creator-avatar { flex: 0 0 auto; width: 87px; height: 87px; margin: 28px 0 24px; }
.advertiser-experience .ad-creator-avatar > span { width: 78px; height: 78px; background: var(--ad-ink); color: var(--ad-lime); font-size: 36px; }
.advertiser-experience .ad-creator-avatar i { left: 43px; padding: 5px 7px; background: var(--ad-soft); border-color: var(--ad-ink); color: var(--ad-ink); font-size: 8px; }
.advertiser-experience .ad-fit-reason { margin-top: 25px; }
.advertiser-experience .ad-fit-reason > span { color: #4a4a4a; font-size: 11px; }
.advertiser-experience .ad-fit-reason p { font-size: 13px; color: #3f3f3f; line-height: 1.85; margin-top: 9px; }
.advertiser-experience .ad-creator-card .ad-card-foot { color: #4d4d4d; }
.advertiser-experience .ad-demo-footer { border-color: #6b6b6b; margin-top: 28px; padding-top: 27px; }
.advertiser-experience .ad-demo-footer > p { font-size: 12px; color: #c6c6c6; line-height: 1.85; }
.advertiser-experience .ad-demo-apply { min-height: 52px; padding: 13px 18px; border: 1px solid var(--ad-pink); background: var(--ad-pink); color: var(--ad-ink); font-size: 13px; gap: 25px; transition: background .2s, box-shadow .2s; }
.advertiser-experience .ad-demo-apply:hover { background: var(--ad-soft); box-shadow: 4px 4px 0 #bdbdbd4a; }
.advertiser-experience .ad-demo-announcement { font-size: 12px; color: #d4d4d4; margin-top: 20px; }

/* Editorial rows give approvals and cost decisions equal visual weight. */
.advertiser-experience :is(.ad-control, .ad-budget, .ad-meeting) { grid-template-columns: 1fr 1.05fr; gap: clamp(45px, 7vw, 110px); padding-block: 120px; }
.advertiser-experience :is(.ad-control, .ad-budget, .ad-meeting) .ad-eyebrow { font-size: 10px; margin-bottom: 27px; }
.advertiser-experience .ad-rights-note { background: #e7e7e7; border: 0; padding: 25px; margin-top: 36px; }
.advertiser-experience .ad-rights-note > span { font-size: 14px; font-weight: 650; }
.advertiser-experience .ad-rights-note p { color: #565656; font-size: 13px; line-height: 1.9; }
.advertiser-experience .ad-rights-note > div { font-size: 11px; gap: 8px; }
.advertiser-experience .ad-rights-note > div > span { background: #fafafa; padding: 6px 8px; color: #444444; }
.advertiser-experience .ad-approval-flow li { grid-template-columns: 44px 1fr; gap: 19px; padding-block: 28px; border-top-color: var(--ad-ink); }
.advertiser-experience .ad-step-number { font: 400 30px/1.3 Arial, sans-serif; color: var(--ad-ink); padding-top: 0; letter-spacing: -.04em; }
.advertiser-experience .ad-approval-flow h3 { font-size: 23px; line-height: 1.45; }
.advertiser-experience .ad-approval-flow p { font-size: 14px; line-height: 1.9; margin-top: 11px; }
.advertiser-experience .ad-preparing { font-size: 10px; padding: 5px 9px; border-color: #a6a6a6; color: #515151; }
.advertiser-experience .ad-approval-stamp { font-size: 12px; }
.advertiser-experience .ad-report { background: #e6e6e6; padding: 105px 0; }
.advertiser-experience .ad-report .ad-section-heading .ad-eyebrow { color: var(--ad-rose); }
.advertiser-experience .ad-report .ad-section-heading > p { color: var(--ad-muted); }
.advertiser-experience .ad-report-heading { font-size: 13px; padding: 20px 0; border-color: #a0a0a0; }
.advertiser-experience .ad-report-heading > span:last-child { font-size: 12px; }
.advertiser-experience .ad-metrics { gap: 18px; padding-block: 25px; border: 0; }
.advertiser-experience .ad-metrics > div { padding: 27px; background: var(--ad-soft); border-top: 3px solid var(--ad-ink); }
.advertiser-experience .ad-metrics dt { font-size: 13px; color: var(--ad-rose); }
.advertiser-experience .ad-metrics dd { font-size: clamp(25px, 2.5vw, 34px); font-weight: 650; line-height: 1.4; margin-top: 16px; }
.advertiser-experience .ad-metrics p { max-width: none; font-size: 13px; line-height: 1.9; margin-top: 15px; }
.advertiser-experience .ad-measurement-bottom { grid-template-columns: 1fr 1.05fr; gap: 18px; margin-top: 0; }
.advertiser-experience .ad-feedback { padding: 34px; background: var(--ad-ink); color: var(--ad-soft); }
.advertiser-experience .ad-small-label { font-size: 10px; line-height: 1.7; color: var(--ad-rose); }
.advertiser-experience .ad-feedback .ad-small-label { color: var(--ad-pink); }
.advertiser-experience .ad-measurement-bottom h3 { font-size: 32px; line-height: 1.3; }
.advertiser-experience .ad-feedback > p:not(.ad-small-label) { font-size: 13px; line-height: 1.9; color: #cacaca; margin-top: 20px; max-width: none; }
.advertiser-experience .ad-feedback .ad-preparing { color: #d0d0d0; border-color: #737373; margin-top: 20px; }
.advertiser-experience .ad-destination { background: var(--ad-soft); padding: 34px; }
.advertiser-experience .ad-destination ol { margin-top: 24px; }
.advertiser-experience .ad-destination li { gap: 15px; padding-block: 16px; }
.advertiser-experience .ad-destination li > span { font-size: 13px; }
.advertiser-experience .ad-destination li small { font-size: 11px; }
.advertiser-experience .ad-measurement-note { font-size: 12px; line-height: 1.9; margin-top: 25px; padding-top: 22px; border-color: #afafaf; }
.advertiser-experience .ad-budget { border-bottom-color: var(--ad-ink); }
.advertiser-experience .ad-budget .ad-secondary { margin-top: 23px; }
.advertiser-experience .ad-budget-principles article { grid-template-columns: 45px 1fr; gap: 18px; border-color: var(--ad-ink); padding-block: 28px; }
.advertiser-experience .ad-budget-principles article > span { font: 400 30px/1.3 Arial, sans-serif; color: var(--ad-ink); padding-top: 0; letter-spacing: -.04em; }
.advertiser-experience .ad-budget-principles h3 { font-size: 23px; line-height: 1.45; }
.advertiser-experience .ad-budget-principles p { font-size: 14px; line-height: 1.9; margin-top: 11px; }
.advertiser-experience .ad-meeting { width: calc(min(100%, var(--max)) - 2 * var(--gutter)); margin-block: 75px 0; padding: clamp(28px, 4.8vw, 70px); background: var(--ad-ink); color: var(--ad-soft); }
.advertiser-experience .ad-meeting .ad-eyebrow { color: var(--ad-pink); }
.advertiser-experience .ad-meeting .ad-lead { font-size: 15px; color: #c7c7c7; }
.advertiser-experience .ad-meeting-columns { gap: 24px; }
.advertiser-experience .ad-meeting h3 { font-size: 16px; padding-top: 20px; border-color: #686868; }
.advertiser-experience .ad-meeting li { padding-top: 21px; }
.advertiser-experience .ad-meeting li strong { font-size: 13px; }
.advertiser-experience .ad-meeting li span { font-size: 12px; line-height: 1.8; color: #c5c5c5; }
.advertiser-experience .ad-meeting-note { font-size: 12px; line-height: 1.9; color: #c5c5c5; border-color: #686868; }
.advertiser-experience .ad-meeting-guide > .button { min-height: 54px; padding: 15px 20px; font-size: 14px; background: var(--ad-pink); color: var(--ad-ink); border-color: var(--ad-pink); }
.advertiser-experience .ad-meeting-guide > .button > span { color: var(--ad-ink); }
.advertiser-experience .ad-meeting-guide > .button:hover { box-shadow: 4px 4px 0 #bdbdbd4a; }

@media (hover: hover) and (pointer: fine) {
  .advertiser-experience .ad-source-card:hover .ad-wave { transform: rotate(-6deg) scaleX(1.08); }
  .advertiser-experience .ad-concept-card:hover .ad-card-top > span:last-child { transform: translate(3px, -3px); }
}
@media (min-width: 901px) and (max-width: 1150px) {
  .advertiser-experience .ad-hero-grid { gap: 33px; grid-template-columns: 1.17fr 1fr; }
  .advertiser-experience .ad-hero h1 { font-size: clamp(53px, 5.8vw, 68px); }
  .advertiser-experience .ad-actions { gap: 17px; }
  .advertiser-experience .ad-actions .button { gap: 20px; font-size: 13px; padding-inline: 18px; }
  .advertiser-experience .ad-actions .ad-secondary { font-size: 12px; }
  .advertiser-experience .ad-scene strong { font-size: 32px; }
  .advertiser-experience .ad-artist-symbol { right: 17px; width: 62px; gap: 5px; }
  .advertiser-experience .ad-scene-story strong { font-size: 27px; }
  .advertiser-experience .ad-scene-creator strong { font-size: 24px; }
  .advertiser-experience .ad-creator-symbol { right: 17px; transform: scale(.8); transform-origin: right; }
  .advertiser-experience .ad-story-grid article { padding-inline: 19px; }
  .advertiser-experience .ad-card-top { font-size: 8px; }
  .advertiser-experience .ad-reference, .advertiser-experience .ad-example-chip { font-size: 9px; }
}
@media (max-width: 900px) {
  .advertiser-experience .ad-hero-grid { grid-template-columns: 1fr; gap: 45px; margin-top: 43px; }
  .advertiser-experience .ad-hero h1 { font-size: clamp(51px, 8.2vw, 73px); }
  .advertiser-experience .ad-hero-visual { padding-top: 0; max-width: 520px; margin: 0 auto; }
  .advertiser-experience .ad-hero-copy { max-width: 700px; }
  .advertiser-experience .ad-hero .ad-lead br { display: inline; }
  .advertiser-experience .ad-section-heading { display: block; }
  .advertiser-experience .ad-section-heading > p { max-width: none; font-size: 15px; margin-top: 24px; }
  .advertiser-experience .ad-story-grid { grid-template-columns: 1fr; gap: 18px; }
  .advertiser-experience .ad-story-grid article,
  .advertiser-experience .ad-story-grid article:first-child,
  .advertiser-experience .ad-story-grid article:last-child { display: flex; min-height: 0; padding: 28px; margin: 0; grid-column: auto; }
  .advertiser-experience .ad-story-grid article > * { grid-column: auto; grid-row: auto; }
  .advertiser-experience .ad-source-art { height: 135px; margin-block: 22px; }
  .advertiser-experience .ad-source-card h4 { margin-top: 0; }
  .advertiser-experience .ad-story-grid h4:not(.ad-concept-card h4) { font-size: 24px; }
  .advertiser-experience .ad-card-top, .advertiser-experience .ad-concept-card .ad-card-top { font-size: 11px; }
  .advertiser-experience .ad-creator-card .ad-card-top { justify-content: space-between; }
  .advertiser-experience .ad-concept-card h4 { min-height: 0; font-size: 37px; }
  .advertiser-experience .ad-concept-intro { margin-top: 27px; }
  .advertiser-experience .ad-creator-card h4 { margin-top: 0; }
  .advertiser-experience .ad-creator-card .ad-card-foot { padding-top: 22px; }
  .advertiser-experience :is(.ad-control, .ad-budget, .ad-meeting) { grid-template-columns: 1fr; gap: 40px; padding-block: 85px; }
  .advertiser-experience .ad-rights-note { max-width: 600px; }
  .advertiser-experience .ad-approval-flow { margin-top: 0; }
  .advertiser-experience .ad-approval-flow p { max-width: none; }
  .advertiser-experience .ad-metrics { grid-template-columns: 1fr; }
  .advertiser-experience .ad-metrics > div { display: grid; grid-template-columns: 155px 1fr; gap: 20px; padding: 28px; border-bottom: 0; }
  .advertiser-experience .ad-metrics dt { padding-top: 5px; }
  .advertiser-experience .ad-metrics dd { margin-top: 0; font-size: 28px; }
  .advertiser-experience .ad-metrics p { font-size: 13px; margin-top: 13px; }
  .advertiser-experience .ad-measurement-bottom { gap: 18px; grid-template-columns: 1fr 1fr; }
  .advertiser-experience .ad-feedback, .advertiser-experience .ad-destination { padding: 28px; }
  .advertiser-experience .ad-measurement-bottom h3 { font-size: 28px; }
  .advertiser-experience .ad-destination li { display: block; }
  .advertiser-experience .ad-destination li small { margin-top: 5px; text-align: left; }
  .advertiser-experience .ad-budget-principles { margin-top: 0; }
  .advertiser-experience .ad-meeting { padding: 40px; margin-top: 55px; }
}
@media (max-width: 600px) {
  .advertiser-experience .ad-hero { padding-top: 24px; }
  .advertiser-experience .ad-hero > .ad-eyebrow { gap: 15px; align-items: start; padding-bottom: 20px; font-size: 8px; line-height: 1.7; }
  .advertiser-experience .ad-open { flex-shrink: 0; gap: 5px; font-size: 9px; }
  .advertiser-experience .ad-open::before { width: 5px; height: 5px; }
  .advertiser-experience .ad-hero-grid { gap: 40px; margin-top: 33px; }
  .advertiser-experience .ad-kicker { font-size: 12px; gap: 7px; margin-bottom: 23px; }
  .advertiser-experience .ad-kicker > span { font-size: 23px; }
  .advertiser-experience .ad-hero h1 { font-size: clamp(34px, 10.4vw, 57px); letter-spacing: -.07em; line-height: 1.2; }
  .advertiser-experience .ad-hero .ad-lead { margin-top: 23px; font-size: 14px; line-height: 1.85; }
  .advertiser-experience .ad-hero .ad-lead br { display: none; }
  .advertiser-experience .ad-actions { flex-direction: column; align-items: stretch; gap: 9px; margin-top: 26px; }
  .advertiser-experience .ad-actions .button { justify-content: space-between; padding: 15px 19px; min-height: 54px; font-size: 14px; }
  .advertiser-experience .ad-actions .ad-secondary { align-self: start; min-height: 48px; font-size: 13px; padding-block: 11px; }
  .advertiser-experience .ad-service-note { font-size: 11px; margin-top: 20px; }
  .advertiser-experience .ad-analysis-link { font-size: 11px; }
  .advertiser-experience .ad-scene-board { max-width: 420px; }
  .advertiser-experience .ad-visual-top { font-size: 7px; line-height: 1.6; gap: 12px; }
  .advertiser-experience .ad-visual-top > span:first-child { font-size: 10px; flex-shrink: 0; }
  .advertiser-experience .ad-visual-top > span:last-child { text-align: right; }
  .advertiser-experience .ad-scene-cards { height: 514px; }
  .advertiser-experience .ad-scene { padding: 20px; }
  .advertiser-experience .ad-scene-index { font-size: 9px; }
  .advertiser-experience .ad-scene-artist { --scene-tilt: -4deg; top: 23px; height: 205px; width: 85%; left: 4%; }
  .advertiser-experience .ad-scene-artist strong { font-size: 32px; margin-top: 24px; }
  .advertiser-experience .ad-scene-artist p { margin-top: 12px; font-size: 10px; }
  .advertiser-experience .ad-artist-symbol { top: 61px; right: 15px; width: 56px; height: 62px; gap: 5px; }
  .advertiser-experience .ad-artist-symbol i { width: 3px; }
  .advertiser-experience .ad-scene-arrow { right: 17px; bottom: 12px; font-size: 38px; }
  .advertiser-experience .ad-scene-story { --scene-tilt: 4deg; top: 211px; width: 83%; height: 172px; right: 2%; }
  .advertiser-experience .ad-scene-story strong { font-size: 26px; margin-top: 19px; }
  .advertiser-experience .ad-scene-story p { font-size: 9px; margin-top: 12px; }
  .advertiser-experience .ad-scene-play { width: 30px; height: 30px; top: 18px; right: 17px; font-size: 21px; }
  .advertiser-experience .ad-scene-creator { top: 367px; left: 4%; width: 88%; height: 137px; }
  .advertiser-experience .ad-scene-creator strong { font-size: 23px; margin-top: 13px; }
  .advertiser-experience .ad-scene-creator p { font-size: 9px; margin-top: 8px; }
  .advertiser-experience .ad-creator-symbol { right: 17px; top: 41px; transform: scale(.75); transform-origin: right center; }
  .advertiser-experience .ad-scene-board figcaption { font-size: 10px; padding-top: 14px; }
  .advertiser-experience .ad-scene-board figcaption > span { font-size: 9px; }
  .advertiser-experience .ad-value-line { grid-template-columns: 1fr; gap: 12px; margin-top: 32px; padding-block: 25px; font-size: 12px; }
  .advertiser-experience .ad-value-line span { gap: 12px; }
  .advertiser-experience .ad-value-line span::before { font-size: 21px; }
  .advertiser-experience h2 { font-size: clamp(31px, 8.6vw, 45px); line-height: 1.25; }
  .advertiser-experience .ad-preview { padding-block: 65px; }
  .advertiser-experience .ad-section-heading { margin-bottom: 32px; }
  .advertiser-experience .ad-section-heading .ad-eyebrow { margin-bottom: 22px; font-size: 9px; }
  .advertiser-experience .ad-section-heading > p { font-size: 13px; line-height: 1.9; margin-top: 21px; }
  .advertiser-experience .ad-preview-toolbar { gap: 18px; margin-bottom: 23px; }
  .advertiser-experience .ad-goals { width: 100%; gap: 6px; flex-wrap: nowrap; }
  .advertiser-experience .ad-goals button { flex: 1; min-height: 47px; padding: 11px 7px; font-size: 11px; letter-spacing: -.035em; }
  .advertiser-experience .ad-example-label { font-size: 11px; }
  .advertiser-experience .ad-example-label > span { font-size: 23px; }
  .advertiser-experience .ad-demo { padding-top: 25px; }
  .advertiser-experience .ad-demo-heading { display: block; }
  .advertiser-experience .ad-demo-artist { font-size: 12px; }
  .advertiser-experience .ad-demo-artist > span { font-size: 10px; }
  .advertiser-experience .ad-demo-heading h3 { font-size: 25px; line-height: 1.45; margin-top: 14px; }
  .advertiser-experience .ad-demo-purpose { font-size: 10px; padding: 5px 9px; margin-top: 16px; }
  .advertiser-experience .ad-demo-objective { font-size: 12px; gap: 13px; margin-top: 19px; }
  .advertiser-experience .ad-demo-objective > span { font-size: 10px; }
  .advertiser-experience .ad-story-grid { margin-top: 25px; gap: 16px; }
  .advertiser-experience .ad-story-grid article,
  .advertiser-experience .ad-story-grid article:first-child,
  .advertiser-experience .ad-story-grid article:last-child { padding: 23px 21px; }
  .advertiser-experience .ad-card-top, .advertiser-experience .ad-concept-card .ad-card-top { font-size: 9px; gap: 10px; }
  .advertiser-experience :is(.ad-reference, .ad-example-chip) { font-size: 9px; }
  .advertiser-experience .ad-source-art { height: 120px; margin-block: 21px; }
  .advertiser-experience .ad-source-art > span:last-child { font-size: 8px; top: 12px; left: 12px; }
  .advertiser-experience .ad-wave { height: 85px; gap: 8px; transform: rotate(-12deg); }
  .advertiser-experience .ad-wave i { width: 2px; }
  .advertiser-experience .ad-story-grid h4:not(.ad-concept-card h4) { font-size: 21px; line-height: 1.45; }
  .advertiser-experience .ad-source-card > p:not(.ad-card-foot) { font-size: 12px; line-height: 1.85; margin-top: 12px; }
  .advertiser-experience .ad-card-foot { font-size: 11px; line-height: 1.85; padding-top: 20px; }
  .advertiser-experience .ad-concept-intro { font-size: 11px; margin-top: 27px; }
  .advertiser-experience .ad-concept-card h4 { font-size: 32px; min-height: 0; margin-top: 14px; }
  .advertiser-experience .ad-concept-hook { font-size: 12px; margin-top: 18px; }
  .advertiser-experience .ad-concept-story { margin-top: 23px; padding-top: 18px; }
  .advertiser-experience :is(.ad-concept-story, .ad-concept-destination) > span { font-size: 10px; }
  .advertiser-experience .ad-concept-story p, .advertiser-experience .ad-concept-destination strong { font-size: 12px; }
  .advertiser-experience .ad-concept-destination { padding-top: 20px; }
  .advertiser-experience .ad-creator-avatar { width: 78px; height: 78px; margin: 25px 0 22px; }
  .advertiser-experience .ad-creator-avatar > span { width: 69px; height: 69px; font-size: 32px; }
  .advertiser-experience .ad-creator-avatar i { left: 35px; font-size: 7px; padding: 4px 6px; }
  .advertiser-experience .ad-fit-reason { margin-top: 22px; }
  .advertiser-experience .ad-fit-reason > span { font-size: 10px; }
  .advertiser-experience .ad-fit-reason p { font-size: 12px; line-height: 1.85; margin-top: 8px; }
  .advertiser-experience .ad-creator-card .ad-card-foot { font-size: 11px; }
  .advertiser-experience .ad-demo-footer { margin-top: 25px; padding-top: 24px; }
  .advertiser-experience .ad-demo-footer > p { font-size: 11px; }
  .advertiser-experience .ad-demo-apply { width: 100%; font-size: 13px; margin-top: 22px; min-height: 52px; padding: 13px 16px; }
  .advertiser-experience .ad-demo-announcement { font-size: 11px; }
  .advertiser-experience :is(.ad-control, .ad-budget) { padding-block: 68px; gap: 35px; }
  .advertiser-experience :is(.ad-control, .ad-budget, .ad-meeting) .ad-eyebrow { font-size: 8px; margin-bottom: 22px; }
  .advertiser-experience :is(.ad-control, .ad-budget) .ad-lead { font-size: 14px; margin-top: 23px; }
  .advertiser-experience .ad-rights-note { padding: 22px; margin-top: 28px; }
  .advertiser-experience .ad-rights-note > span { font-size: 13px; }
  .advertiser-experience .ad-rights-note p { font-size: 12px; }
  .advertiser-experience .ad-rights-note > div { font-size: 9px; gap: 6px; }
  .advertiser-experience .ad-rights-note > div > span { padding: 5px 6px; }
  .advertiser-experience .ad-approval-flow li { grid-template-columns: 33px 1fr; gap: 13px; padding-block: 25px; }
  .advertiser-experience .ad-step-number { font-size: 25px; padding-top: 0; }
  .advertiser-experience .ad-approval-flow h3 { font-size: 20px; }
  .advertiser-experience .ad-approval-flow p { font-size: 13px; line-height: 1.9; margin-top: 10px; }
  .advertiser-experience .ad-preparing { font-size: 10px; margin-top: 13px; }
  .advertiser-experience .ad-approval-stamp { font-size: 11px; }
  .advertiser-experience .ad-report { padding-block: 66px; }
  .advertiser-experience .ad-report-heading { font-size: 11px; gap: 12px; padding-block: 17px; }
  .advertiser-experience .ad-report-heading > span:last-child { font-size: 10px; }
  .advertiser-experience .ad-metrics { padding-block: 21px; gap: 13px; }
  .advertiser-experience .ad-metrics > div { display: block; padding: 23px; }
  .advertiser-experience .ad-metrics dt { font-size: 12px; padding-top: 0; }
  .advertiser-experience .ad-metrics dd { font-size: 27px; margin-top: 13px; }
  .advertiser-experience .ad-metrics p { font-size: 12px; line-height: 1.9; margin-top: 13px; }
  .advertiser-experience .ad-measurement-bottom { display: grid; grid-template-columns: 1fr; margin-top: 0; gap: 13px; }
  .advertiser-experience .ad-feedback, .advertiser-experience .ad-destination { padding: 25px 23px; }
  .advertiser-experience .ad-small-label { font-size: 9px; margin-bottom: 18px; }
  .advertiser-experience .ad-measurement-bottom h3 { font-size: 29px; }
  .advertiser-experience .ad-feedback > p:not(.ad-small-label) { font-size: 12px; line-height: 1.9; margin-top: 19px; }
  .advertiser-experience .ad-destination { margin-top: 0; border: 0; }
  .advertiser-experience .ad-destination li { display: block; }
  .advertiser-experience .ad-destination li > span { font-size: 13px; max-width: none; }
  .advertiser-experience .ad-destination li small { font-size: 11px; max-width: none; margin-top: 5px; text-align: left; }
  .advertiser-experience .ad-measurement-note { font-size: 11px; line-height: 1.9; margin-top: 24px; padding-top: 21px; }
  .advertiser-experience .ad-budget .ad-secondary { font-size: 13px; }
  .advertiser-experience .ad-budget-principles article { grid-template-columns: 33px 1fr; gap: 13px; padding-block: 25px; }
  .advertiser-experience .ad-budget-principles article > span { font-size: 25px; padding-top: 0; }
  .advertiser-experience .ad-budget-principles h3 { font-size: 20px; }
  .advertiser-experience .ad-budget-principles p { font-size: 13px; line-height: 1.9; }
  .advertiser-experience .ad-meeting { padding: 33px 24px; gap: 30px; margin-top: 42px; }
  .advertiser-experience .ad-meeting .ad-lead { font-size: 13px; line-height: 1.9; margin-top: 22px; }
  .advertiser-experience .ad-meeting-columns { grid-template-columns: 1fr; gap: 26px; }
  .advertiser-experience .ad-meeting h3 { font-size: 15px; padding-top: 19px; }
  .advertiser-experience .ad-meeting li { padding-top: 18px; }
  .advertiser-experience .ad-meeting li strong { font-size: 13px; }
  .advertiser-experience .ad-meeting li span { font-size: 12px; }
  .advertiser-experience .ad-meeting-note { font-size: 11px; line-height: 1.9; margin-top: 26px; padding-top: 22px; }
  .advertiser-experience .ad-meeting-guide > .button { width: 100%; justify-content: space-between; gap: 12px; font-size: 13px; }
}
@media (max-width: 359px) {
  .advertiser-experience .ad-hero > .ad-eyebrow { gap: 10px; font-size: 7px; }
  .advertiser-experience .ad-open { font-size: 8px; }
  .advertiser-experience .ad-kicker { font-size: 11px; }
  .advertiser-experience .ad-scene-artist strong { font-size: 28px; }
  .advertiser-experience .ad-artist-symbol { right: 12px; width: 47px; gap: 4px; }
  .advertiser-experience .ad-scene-story strong { font-size: 24px; }
  .advertiser-experience .ad-scene-story p { font-size: 8px; }
  .advertiser-experience .ad-scene-creator strong { font-size: 21px; }
  .advertiser-experience .ad-creator-symbol { right: 12px; transform: scale(.6); }
  .advertiser-experience .ad-goals button { font-size: 10px; padding-inline: 6px; }
  .advertiser-experience .ad-story-grid article,
  .advertiser-experience .ad-story-grid article:first-child,
  .advertiser-experience .ad-story-grid article:last-child { padding-inline: 18px; }
  .advertiser-experience .ad-card-top, .advertiser-experience .ad-concept-card .ad-card-top { font-size: 8px; }
  .advertiser-experience .ad-concept-card h4 { font-size: 29px; }
  .advertiser-experience .ad-meeting { padding-inline: 21px; }
}
@media (prefers-reduced-motion: reduce) {
  .advertiser-experience *, .advertiser-experience *::before, .advertiser-experience *::after { transition: none !important; animation: none !important; }
  .advertiser-experience .button:hover { transform: none; }
}
body[data-motion="off"] .advertiser-experience *,
body[data-motion="off"] .advertiser-experience *::before,
body[data-motion="off"] .advertiser-experience *::after { animation-play-state: paused !important; }

/* Persona fixes (2026-10-31): entertainment signup entrance in the home and /advertisers/ hero, and the line under the contact address. */
.ent-entry-link > b { font-weight: inherit; }
.ent-entry-link small { font-size: .85em; font-weight: 500; opacity: .72; white-space: nowrap; }
.ad-signup-alt { margin-top: 18px; }
.ad-signup-alt a { color: inherit; font-weight: 650; text-decoration: underline; text-underline-offset: 4px; }

/* A1 (2026-10-29): the analysis link under the hero buttons is gone; keep the space it gave the stacked hero. */
@media (max-width: 900px) {
  .advertiser-experience .ad-hero .ad-actions { margin-bottom: 47px; }
}
/* Release 19 ux-polish (2026-11-01): the hero has no picture board any more (decoration); one column, and the price line. */
.advertiser-experience .ad-hero-grid { grid-template-columns: minmax(0, 1fr); }
.advertiser-experience .ad-hero-copy { max-width: 880px; }
.advertiser-experience .ad-hero .ad-price { margin-top: 22px; font-size: 17px; font-weight: 600; line-height: 1.6; word-break: keep-all; }
@media (max-width: 600px) { .advertiser-experience .ad-hero .ad-price { font-size: 15px; } }